Across all Direct-to-Consumer verticals, paid social CACs have risen dramatically within the last years. Most Direct-to-Consumer brands face CACs higher than their CLVs, making them unable to leverage Facebook and Instagram, the customer acquisition channel with the largest reach of all.
After having worked with more than 50 DTC brands, we know that there are brands with business models that simply don't allow them to run Paid Social profitably (e.g. businesses that rely on Google Shopping and thus typically do not have the required Cross Margin for Paid Social).
Most brands, however, are to run Paid Social profitable – They lack the resources and skills to do it themselves.
That's exactly where Stoyo comes in!
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