While DTC brands can leverage an almost perfect marketing attribution in digital channels and efficiently optimize their marketing mix, this is not that easy for traditional brands selling offline and/or through retail.
As a consequence, running digital marketing effectively is much harder for traditional brands than for e-commerce businesses. And that's exactly why we have come up with a unique approach for everyone selling offline and/or through retail.
Depending on their specific vertical, traditional brands with mainly offline sales typically try to reach the following direct goals with their marketing efforts: Improve brand awareness.
Connect the brand with
Create purchase intent for a
While it takes large TV budgets to track these goals via market research, this can be achieved with much smaller budgets in a digital environment. The significant benefit from this is that this creates the opportunity to optimize and iterate campaigns while they are live. By doing so, we can use the identical iterative approach as in performance marketing for e-commerce businesses.Let us help out!
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